Pricing, itemised
Everything you get, and why it costs £379.
Most launch pricing is a number and a shrug. This is the whole list, with what each line goes for elsewhere and a straight answer on why ours is less.
The launch package
£379 + £25/month
Twelve months comes to £654. After that it drops to £25 a month, rolling, and you can cancel on 30 days’ notice.
Or £59 a month with nothing upfront. Twelve months comes to £708. The monthly route costs £54 more across the year. That is the whole difference, and what it buys you is not having to find £379 in week one.
Get your free Founders DeckAll prices include VAT.
The short version
Seven jobs, one fee, and a conversation that sets them all up.
Founders normally buy a launch from five or six different places at five or six different times, then stitch the results together themselves. We do the lot as one job, in a set order, for one fee.
First thing that happens
Half an hour on the phone, one to one.
Booked in as soon as you have signed up. It is where we work out what the business is actually for, who it is really aimed at, and the two or three cornerstones everything else rests on.
Get those wrong and a good logo will not save you. Get them right and the rest of the work mostly knows what to do.
Then the building starts. A launch is not one purchase.
- A domain
- A mailbox on it
- A logo
- Colours and type
- A position
- The words
- A website
- Verified with Google
- A year of small changes
Every one of those is a separate purchase, a separate supplier and a separate decision if you do it the usual way. Here it is one fee and one order of work.
What is included
Everything included, and what it goes for elsewhere.
UK market rates, 2026. Where a supplier quotes a range, the low number is the cheapest credible version of that thing, not the cheapest thing wearing the same name. Sources at the foot of the page.
Your call, and what comes out of it
The first thing that happens once you have signed up. What the business is for, who it is aimed at, what makes it worth choosing, and what you have not decided yet.
Your offer in a sentence that still works when somebody else repeats it.
How you sound, so the website, the emails and the van all agree.
Who else is doing this near you, what they say, and the openings they have left you.
What your pages should be and what goes on each, based on what your market actually looks for.
This is what a strategy session is: time with a founder, the competitor work, then the thinking written up.
Your foundations
Registered to you or the company, never to us, so it stays yours whatever happens later. The first year is included. After that you renew it yourself, direct to the registrar, and we add no margin.
One user, unlimited aliases, so hello@, accounts@ and your own name all land in one inbox. A second login is not included: if you need one we move the account into your own name and Google bills you directly.
Your brand
SVG, PNG, JPG and a print-ready PDF, so it works on screen, in print and anywhere a supplier asks for the vector.
The rules that stop everything you make later looking like it came from somewhere else.
Sold as one thing, because nobody sells you a logo with no rules attached.
as a brand starter pack
Your website
Real designs with your content in them, not templates with your logo dropped on top.
Home, what you do, and how to reach you. Every word written for you rather than left as a placeholder.
at £200 to £600 a page
From free stock libraries, or your own pictures if you have them. Where a licence asks for a credit, we publish it on your site.
Fast static build on Cloudflare that works properly on a phone.
freelance, for a small brochure site
Change a price, swap a photo, reword a paragraph. You are not filing a ticket every time something small changes.
Getting found
Schema, metadata and sitemap, submitted properly rather than left to luck.
as a local SEO setup project
Your site registered with Google under your own account, with the sitemap submitted, so you can see what Google has actually indexed instead of hoping.
Claimed under your account rather than ours and filled in properly, so you turn up on the map and in local results.
One page aimed at what people actually type.
After launch
Enquiries, site status and what Google has indexed, in one place. Every enquiry arrives in one inbox rather than scattered across forms and addresses.
Cloudflare, SSL, backups, uptime.
Prices go up, a service gets added, a photo needs swapping. Included rather than quoted each time.
on a care plan
A note on how we counted.Where the market sells several things as one product, we have priced them as one product. A brand starter pack includes the logo, so we have not charged you for a logo and then charged you again for the pack it comes in. A strategy session includes the write-up, so the call and the positioning are a single line. Counting them separately would have pushed this total past £7,000, and it would have been a lie.
Where that comparison is unfair to them
Row by row, ours is not always the same as the dearest version of that thing. Our website is three pages, not fifteen. Our brand book is a working document rather than forty pages. Our positioning comes out of a questionnaire and a conversation, not three workshops and eight competitor interviews. If what you need is the fifteen-page site and the forty-page brand book, go and buy those, and expect to pay properly for them.
What does compare is where you end up. A business people can find, email, look up and buy from. That part is the same either way.
The awkward question
Why it isn’t £3,000. And why it isn’t £99.
Both are fair questions, so here are both answers.
One process, run many times
An agency starts most projects from a blank page and bills you for the discovery. Ours begins before you have paid anything, with a questionnaire and a Founders Deck. The repetition is not a compromise. It is the whole reason the number works.
The call keeps it from going generic
The order of the work is the same for everybody. What goes into it is not, and half an hour with the person whose money is on the line is the fastest way we know to find out which parts of the usual answer are wrong for you.
The scope is fixed, and that is the deal
Up to three pages. Three design directions, one of them chosen. A set list of brand assets. You are not buying unlimited revisions and we have not priced for them.
Yes, we use AI, and it works inside rules we wrote
Point a general-purpose AI tool at your business and you get what everyone else gets: something confident, generic, and wrong in the specifics that matter. What took us time to build is the layer around it. The questions we ask, the limits we set, and the patterns we know hold for a small British business rather than for a software company with a marketing department. Drafting inside those rules is quick. The rules themselves came out of doing this work, and deciding what is actually right for your business is still a person’s job. That is a real part of why the price is what it is, and we would rather say so than let you wonder.
And why it isn’t that either. At £99 somebody is doing it badly, or not doing most of it. There is no version of this where a person registers your domain properly, sets up your mailbox, works out what you say, writes the pages, builds three design directions, verifies you with Google, then answers your emails for a year, all for ninety-nine pounds. When you see that price, read the list underneath it.
Where it stops
What you are not buying.
The quickest way to judge whether a price is honest is whether anybody will tell you where it stops.
- Ongoing SEOWe set the foundations up properly and then we stop. We do not run a monthly SEO retainer, and if somebody tells you they do at this price, look closely at what they mean by it.
- Paid advertisingWe neither set it up nor manage it.
- Ecommerce, booking systems and client portalsWe will link to yours. We do not build them.
- Unlimited pagesYou get up to three. More is a conversation rather than an assumption.
- Ongoing content and social postingThat is a different job.
- Original photography and videoWe do not shoot anything. Free stock photography is included and we fit it to the brand, or you upload your own. Pictures of your actual work, team and premises are a separate service.
- Third-party costsDomain renewal after the first year, any Workspace user beyond the first, advertising spend, paid plugins and premium fonts are paid by you, direct to the provider. We add no margin to any of them.
- Company formation, accounting and legalWe will point you the right way, but we are not your accountant.
Before you ask
Questions about the money.
Is the £59 option more expensive?
Yes, by £54 over twelve months. £708 against £654. It exists so that not having £379 in week one doesn’t stop you launching.
Why twelve months?
Because that is the year everything moves. Your prices settle, the offer gets sharper, you add a service you hadn’t thought of. Twelve months is what lets changes be included rather than quoted one at a time. After that it is £25 a month, rolling, 30 days’ notice.
What happens at month thirteen?
£25 a month and nothing else changes. Hosting, support and changes carry on. Cancel on 30 days’ notice whenever you want to.
Do I actually speak to a person?
Yes. Half an hour, one to one, booked in as soon as you have signed up, and it is the first thing that happens. It is where we set the two or three cornerstones the rest of the work rests on. You are not filling in a form and waiting to see what comes out the other end.
Do I own everything?
Yes. Domain in your name or the company’s. Brand files yours. Website yours. Google listing under your account. Worth asking anyone you are considering, us included, because plenty of suppliers hold the domain themselves.
What if I already have a domain, or a logo?
Then we move it across, or work with it, and that part costs you nothing extra. It doesn’t bring the price down, because the rest of the work is unchanged.
What is the catch?
The scope is fixed and you commit for a year. That is all of it.
When do I pay?
Nothing until step three. The questionnaire is free and the Founders Deck comes back to you whether you go ahead or not.
Where the market rates come from
Published UK guide prices, 2026. Our prices include VAT; quoted market rates generally exclude it, so every comparison above understates the gap a little.
- Website build, hosting, domain and maintenance ranges: Media Village
- Logo and brand identity ranges: Whito
- Copywriting per page and per project: Whito
- Brand strategy and positioning tiers: Luxbranding
- Local SEO setup and retainers: NetTrackers
- Website maintenance tiers: Luxbranding
- Google Workspace UK pricing: Refractiv
Ready when you are
Start with the part that costs nothing.
Ten minutes of questions and a Founders Deck comes back: your idea, your customer, your market, and where you stand apart. Yours to keep either way.
Get your free Founders Deck
£379 + £25/month, inc VAT, or £59 a month with nothing upfront. No payment today.
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