What you get
The homepage gives you the headlines. This page goes through all seven stages properly: what we produce, what it is for, and what we need from you to get it right.
At a glance
The whole package on one screen, with the limits stated rather than buried. Every stage is explained properly further down, and you can meet the team behind the launch or see examples of the work.
| Stage | What's included | Worth knowing |
|---|---|---|
| 01 · Your Foundations | Your domain registered, or moved across safely, and a Google Workspace account and mailbox on it. Both become yours at the end of month 12. |
One domain, registered for you. One Google Workspace user, with as many email aliases as you like, included. Any additional user is £10 a month, which we add for you. |
| 02 · Your Brand | Name, colours, voice and story. A logo, in SVG, PNG, JPG and print-ready PDF. A brand guidelines book. |
All of it is yours to keep. We don't carry out trade mark searches, so it is worth checking a name has no conflicts before you trade under it. |
| 03 · Your Positioning | Messaging reviewed by a real SohoSumo strategist. A competitor scan. A recommended page structure. Photography you choose. |
Free stock photography is included. Where a licence asks for it, we publish the credit on your site. You can upload your own instead. |
| 04 · Your Website | Three design directions to pick from. The words written for every page. A complete site built, private until you sign it off. Fast, secure Cloudflare hosting. Editing without code. |
Up to three pages. More can be added if required and are quoted separately. |
| 05 · Get found | Search and AI structure in place. Verified and submitted with Google. The openings your competitors have missed, flagged. |
Nobody can guarantee a ranking position, and you should be wary of anyone who does. |
| 06 · Grow | Your Google Business Profile, set up and ready. A ranking page. |
Google decides its own verification by post and timing. You'll need to respond to their check when it arrives. |
| 07 · After launch | A dashboard for enquiries, site status and indexing. Every enquiry in one inbox. Changes whenever you need them. Hosting, security updates and support. |
Twelve months, then a rolling monthly plan you can cancel with 30 days' notice. |
| Not included | What happens instead |
|---|---|
| Third-party costs | Domain renewal after year one and advertising spend payments are made by you. We add no margin to any of them. |
| Shops, bookings and logins | Online shops, booking systems, customer accounts and custom software sit outside the package. We quote for them separately and agree it in writing first. |
| A rebuild after launch | The monthly plan covers changes to your site: content, images and pages. A fresh design of the whole thing is new work, and priced as such. |
| Guaranteed results | No promise of customers, enquiries or a ranking position. What we promise is that the foundations are built properly and nothing is left half-finished. |
The address your business lives at, and the mailbox people reply to.
A personal email address on a quote is the first thing that makes a new business look temporary. It is also the thing people notice without ever mentioning it. Getting the domain and mailbox right costs very little at the start and is awkward to change once cards are printed and customers have your details saved.
We hold your domain for the first year and keep it renewed at no extra cost. At the end of month 12, once your first year is paid, it becomes yours, and if you leave later it goes with you. Renewal stays included for as long as you are with us.
A decision on the name, and your preferred address if the obvious one is taken. If you already own a domain, the login for wherever it is registered.
A complete identity, rather than a logo file on its own.
Most new businesses end up with a logo trapped in whatever tool made it. Fine on screen, useless at the printers. Being handed the whole set, in the right formats, means you can say yes to a van wrap, a market stall banner or a supplier's artwork request without going back to square one.
The guidelines book matters for the same reason. It is what stops the brand drifting the first time someone else designs you a flyer.
A sense of what you like and what you do not. We put the identity in front of you as a draft; you tell us where it is wrong.
Working out what to say, before anyone spends money saying it.
This is the stage people skip, and it is the one that decides whether the rest works. A website cannot rescue an offer nobody understands, and advertising an unclear message just means paying to confuse people faster.
The competitor scan is not about copying anyone. It is about knowing what your customer has already read on three other sites before they land on yours, so you are not repeating it.
An honest conversation about what you actually do, what you charge and who has bought from you before, if anyone has. The more real detail, the sharper this gets.
Designed, written and built for you, then handed over working.
The reason half-built websites are so common is that the writing is the hard part, and it is usually the client's job. Handing over a blank content management system is how a launch stalls for four months.
Nothing goes public until you say so. That means you can look at the whole thing, sit with it for a few days and change your mind before a single customer sees it.
Your choice of design direction, and a read-through of the content. If you have photographs of your own work, they usually beat anything we can pick for you.
Being online and being findable are not the same thing.
A site that has never been submitted or structured properly can take months to appear, and sometimes never appears for the terms that matter. The technical part is not glamorous, but it is the difference between a website and a website people can find.
The AI part is newer and increasingly matters: assistants read structured, clearly written pages far better than they read clever ones. Writing for humans and marking up for machines is the same job done twice.
Very little at this stage. It is mostly work at our end, though we will check the words we have used match the ones your customers would type.
Showing up where people are already looking.
For a lot of local businesses the map listing brings in more enquiries than the website does. It is free, most people set it up badly or not at all, and it is one of the few things that produces work quickly.
The ranking page is aimed squarely at the searches worth winning in your area, rather than hoping the homepage does that job on its own. If you later run adverts, a purpose-built landing page is worth having too. That comes as part of an advertising campaign rather than the launch package.
Your trading address or service area, opening hours, and a response to Google's verification when it arrives. That step has to be done by you, and Google decides the timing.
The year after going live, covered.
Launch day is not the end of it. Forms break, hosting lapses, an enquiry goes to a mailbox nobody checks. The most expensive lead is the one that arrived and was never seen.
Twelve months of support covers the period when most changes happen: prices settle, the offer sharpens, a service gets added. You should be able to change the site when the business changes, without a quote for every sentence.
Tell us when something changes. That is genuinely it.
How the launch runs
The same seven stages, in the order they happen. You are involved where your opinion decides something, and left alone for the rest.
A short questionnaire and your One to one strategy session. We learn what you are building, who it is for and what you already have, then register your domain and set up your mailbox on it.
We draft the name, colours, voice and story, and generate a logo in every format you will need. You react to it; we refine it until it is right, then supply the files and a guidelines book.
A strategist reviews your messaging, we scan your competitors, and we agree the page structure your market actually looks for. You choose the photography.
Three genuinely different design directions. You pick one, we write the words for every page and build up to three pages privately, on fast Cloudflare hosting. Nothing is public until you sign it off.
Page structure, headings and markup tuned for search engines and AI assistants, then verified and submitted with Google so it can be indexed rather than sitting unnoticed.
We set up your Google Business Profile so you can appear on the map and in local results, and build a ranking page aimed at the searches worth winning.
Hosting, security updates, changes on request, every enquiry in one inbox and a dashboard showing what is happening. After twelve months it becomes a rolling monthly plan.
Being straight with you
Worth knowing before you buy, not after. There are more common questions answered on the FAQ page.
Advertising spend is paid by you, direct to the provider, and we add no margin. Your domain renewal is included for as long as you stay with us. Google Workspace is included for one user with as many email aliases as you like. Any additional user is £10 a month, which we add for you.
Online shops, booking systems, customer logins and custom software are outside the package. So is a complete redesign once the site is live. We will quote separately and agree it in writing first.
Nobody can promise you customers, a ranking position or a specific return. What we can promise is that the foundations are properly built and nothing is left half-finished.
Simple pricing
No agency retainer. No separate invoices for the domain, the mailbox, the logo, the hosting and the fixes. The set-up fee covers the build; the monthly plan keeps it live, hosted and supported.
One set-up fee and one monthly plan, both including VAT. After twelve months the plan becomes rolling and can be cancelled with 30 days’ notice. See the full breakdown, line by line.
You have seen everything it covers. Start here.
The FAQ on the homepage covers ownership, commitment, what happens if you already have a logo or domain, and what the monthly fee pays for. Or email us and ask.
