Messaging that has drifted
The site still leads with what you did at the start. What you are actually known for now is three scrolls down, or missing.
Already trading
Your business has moved forward. Has your website?
You have customers, a track record and a clearer idea of what you sell than the day you started. If the website still describes the business you were, this is the route to fix it.
For businesses with a site that is out of date, unclear or never quite finished.
You don’t have to start from scratch.
We review your existing website, messaging and brand assets, then agree what to keep, what to improve and what needs replacing. Some businesses need a new site. Plenty need their current one to say the right thing, work properly on a phone and make it obvious how to get in touch.
Which of those you need is the first thing we work out, and we tell you before you have spent anything.
What usually needs attention
Give customers a clear, up-to-date picture of what you offer.
These are the five things we find most often on a site that has fallen behind the business it belongs to.
A site that fights a phone
Most of your visitors are on a mobile. If the menu is awkward, the text is small and the phone number is not tappable, that is where the enquiries are going.
Services that are out of date
Things you no longer offer are still listed. Things you built the last two years on are not mentioned anywhere.
Enquiries that arrive badly
A form that goes to an address nobody checks, or no form at all. We look at where enquiries land and what happens to them.
Nobody minding it
Nothing has changed on it in two years because changing it means emailing someone who has moved on, or logging into something you have lost the password to.
Hard to find
Pages Google cannot read properly, a Business Profile that nobody has claimed, or a site that has quietly dropped out of local results.
The reassurance
Keep what works. Improve what is holding your website back.
Nothing is thrown away because it is old. It is thrown away because it is doing you harm, and we will say which is which.
- 1Send us the address
Your website, and a line on what is bothering you about it. That is the whole first step.
- 2A person reviews it
Not an automated score out of a hundred. We read the site the way a customer would, check it on a phone, look at how enquiries reach you, and find where your domain, your email and your URLs actually sit.
- 3You get a straight answer
What to keep, what to improve, what needs replacing, and what it would cost. Including the case where the honest answer is that it is fine and you should spend the money elsewhere.
- 4You decide
No obligation at the end of the review, and nothing is charged for getting to it.
Before we promise anything about moving a live site, we check where your domain is registered, who controls the mailbox and what would happen to your existing page addresses. A business with real customers cannot afford a week of broken links, and that check is part of the review rather than a surprise afterwards.
What stays yours
What we keep, wherever we can.
Usually kept
- Your domain, and the email addresses on it.
- Your logo, if it still represents the business properly.
- Page addresses that have earned their rankings.
- Your Google reviews and your Business Profile.
- Photography of your own work, your team and your premises.
Usually worth replacing
- Copy written for a business you have outgrown.
- A layout that was never built for a phone.
- Stock photography standing in for work you have since done.
- Contact forms nobody is reading.
- Hosting you cannot get into and nobody is maintaining.
An example
An established business. A website ready for its next chapter.
Ringwood Virtual Offices offers a real town-centre address, mail handling and registered office cover for sole traders and small limited companies. The business was trading. The website was not keeping up with it.
The work covered a new logo and brand voice, the design, the content and the search set-up, so the site says what the business does now and people can find it.
Our old site was looking tired and wasn’t great on a mobile. SohoSumo helped bring us up to date with a new logo, brand voice, design, content and then made sure people could find us. I could not be happier.
Your turn
Ready when you are.
Same two questions as the top of the page, if you have read your way down to here.
Not trading yet, and starting from nothing? That route is here.